Datafyix

Find out if your ads are actually profitable

Enter the numbers you know — or experiment with them — and see how each change flows through to your ROAS.

01

Your inputs

These are your real (or hypothetical) business numbers. Everything below is calculated from them.

Customer inputs

Cost per lead, funnel conversion rates, price, ad spend, and how long clients typically stay.

Cost per qualified lead

Booked call

?Cost to get one qualified lead who books a call — not just any lead or click.
$

Show rate

?Of the people who book a call, what percentage actually show up for the sales call.
%

Close rate

?Of the sales calls that happen, what percentage become paying clients.
%

Monthly price point

Avg / client

?Average monthly revenue per client. Use a monthly average even if you bill annually or in installments (e.g. annual contract ÷ 12).
$

Ad spend

Per month

?Total monthly advertising spend that drives these leads and calls.
$

Avg customer lifetime

Months

?How many months an average client stays. If you think in churn rate, lifetime ≈ 1 ÷ monthly churn (e.g. 20% churn → ~5 months).
mo
02

Calculated from your inputs

How your spend and conversion rates turn into clients — plus the unit economics that feed your final results.

Acquisition funnel

$650

Ad spend / mo

5.65

Booked calls / mo

3.11

Sales calls / mo

0.68

Clients acquired / mo

Your $650 budget buys 5.65 booked calls → 3.11 show → 0.68 close per month.

03

Your results

The bottom line: are your ads profitable on day one, and over a client’s lifetime?

LTGP : CAC Ratio

8.0 : 1

Scale it

Strong ratio. At this level, increasing ad spend should compound returns — assuming your funnel can handle the volume.

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