Datafyix

Project your cost per lead
before you spend.

Plan from budget, CPC, and conversion rate — or work backward from a target CPL to see what you can afford to bid.

01

Your assumptions

Enter the numbers you’re planning with. “Lead” can mean a form fill, inquiry, or qualified booked call — use whatever your funnel counts.

Forward projection

Budget, expected CPC, and click-to-lead conversion rate. These drive your projected CPL and lead volume.

Ad budget

Campaign / month

?Total ad spend for the period you’re planning — usually monthly campaign budget.
$

Expected CPC

Cost per click

?What you expect to pay per click, based on historicals or platform estimates.
$

Click → lead CVR

Conversion rate

?Percentage of clicks that become a lead (form fill, booked call, etc.).
%

Reverse planning

Set a target CPL and lead volume to see max CPC and budget required. Uses the same CVR as above.

Target CPL

Cost per lead

?The cost per lead you want to hit. Used to reverse into max affordable CPC and budget for volume.
$

Target leads

Volume goal

?How many leads you want in this period. Used to size budget and clicks required.
02

What that projects

How your budget turns into clicks and leads at the CPC and conversion rate you entered.

Spend → clicks → leads

$5,000

Ad budget

1,429

Clicks

114

Leads

Your $5,000 budget buys 1,429 clicks → 114 leads at $43.75 CPL.

03

Your plan numbers

Projected CPL from your assumptions, plus reverse affordability for bidding and budget sizing.

Projected CPL

$43.75

CPL = CPC ÷ CVR → $3.50 ÷ 8%

Cost per lead

This is your topline planning number. Lower CPC or higher click-to-lead conversion both improve CPL.